Young, female engineers bring IoT to life
17 March 2016
Bosch launched a campaign designed to challenge young, female engineers to imagine how the Internet of Things (IoT) will improve lives.
Bosch’s #BetweenUsWeCan campaign is a creative scheme that aims to close the gender gap in engineering and bring forward the already imaginative ideas of young female engineers.
The campaign includes an online competition that will look for the best design ideas for IoT applications. Three winners will get the chance to visit Bosch’s Renningen and Reutlingen research and development facilities near Stuttgart to see where current IoT technologies are being produced. They will also receive a year’s mentoring from Bosch engineers.
Dr Steffen Hoffmann, President of Bosch in the UK, says: “The UK is facing a critical shortage of new engineers entering the workforce and the problem is made worse by the lack of women entering the profession. Women have the ambition to solve problems and change the world, and the talent to deliver it. Our competition aims to shine a light on their imagination and their skills. Bosch wants to fuel the imaginations of the brightest young women engineers by asking them to think how the IoT might transform our lives.”
The competition has an exclusive set of judges who will shortlist and assess the entries. Some of the judges include Professor Danielle George, Associate Dean for Teaching and Learning at the University of Manchester and Presenter of the Royal Institution’s 2014 Christmas Lectures; Dr Steffen Hoffmann, President of Bosch UK and Sarah Claridge, Qualified Engineer and Account Director at Technical Associates Group.
To enter the competition, participants must be between the ages of 18-25 and will need to describe an innovation that, by harnessing the power of IoT, would make the world a better place.
The competition is to run from March to May 2016 and the winners will be announced in the lead up to National Women in Engineering Day (23 June).
Bosch hopes that championing the cause for women in engineering will continue after the competition. Lauren Childs, Digital and Marcomms Specialist, Bosch UK said “the winners will become an ongoing focal point as they will receive a year’s worth of mentoring from a female Bosch trained engineer, as well as the exciting prize of the trip to Germany to two of our R&D centres. Also if the ideas are as good as we are hoping them to be, they could well develop from words and pictures to something more tangible.”
Entries can be emailed to email@example.com.
More information on the campaign can be found at http://www.bosch.co.uk/betweenuswecan.