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Tesla’s Elon Musk reveals latest ‘masterplan’

21 July 2016

The founder and CEO of Tesla Motors’ announced the second instalment of his ‘masterplan’ where he sees Tesla becoming a Renewable Energy Enterprise.

Image courtesy of Hadrian/Shutterstock

Musk’s second ‘masterplan’ covers four main areas:

1. Create solar roofs with seamlessly integrated battery storage 
2. Expand the electric vehicle product line to address all major segments
3. Develop a self-driving capability that is ten times safer than manual via massive fleet learning 
4. Enable the Tesla cars to make money when they aren’t in use

Integrate energy generation and storage

Musk wrote that “we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to bun and civilisation will collapse.” His plan is to create a smoothly integrated solar-roof-with-battery product, giving people power over their utility. 

This explains the reasoning behind Tesla’s purchase of SolarCity. Musk feels that combining companies will break down barriers and create an overarching goal of sustainable energy.

Expand to cover the major forms of terrestrial transport

Musk wishes to focus not only on consumer vehicles but heavy-duty trucks and high passenger-density urban transport. Having these types of electric vehicles will deliver a reduction in the cost of cargo transport and increase safety

His plan for the future design of buses sees them shrinking and a reduced driver role. Traffic congestion would improve due to increased passenger areal density by eliminating the centre aisle and putting seats where there are currently entryways. Also, by matching acceleration and braking to other vehicles, traffic flow can become a lot smoother. Musk states that “it would also take people all the way to their destination. Fixed summon buttons at existing bus stops would serve those who don’t have a phone.”


Despite the recent upheaval surrounding the Tesla’s Autopilot feature, Musk believes that all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability. This means that any system in the car could break and the car would still drive itself safely. 


Once self-driving has been properly integrated and approved, it will mean that people can summon their Tesla’s from anywhere. Once it picks the driver up, they can practically do as they please while the car drives to a required destination. 

Drivers can add their cars to the Tesla shared fleet by simply tapping a button on the Tesla phone app. This means that owners can generate money while the car isn’t in use. This will lower the cost of ownership to the point where almost anyone could own a Tesla. 

Musk said that “in cities where demand exceeds the supply of customer-owned cars, Tesla will operate its own fleet, ensuring you can always hail a ride from us no matter where you are”.

To read the full ‘masterplan’ report, visit the Tesla website.

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