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Amazon UK introduces Dash for AmazonFresh customers

28 July 2016

Dash is a quick and easy way to place a grocery order on Amazon, scan a barcode or say the name of a product to add items automatically into your basket.

Amazon Dash (Credit: Amazon)

These items are then ready for purchase the next time you visit the Amazon UK website or mobile app. Dash is available for AmazonFresh customers, initially at no additional charge with their second AmazonFresh order, from now until 28 August 2016. 

Whether a customer is reading a recipe or restocking their fridge, Dash allows them to build their shopping list without having to browse Amazon on a smartphone, tablet or computer. The device learns as it is used, recognising millions of products including groceries, household, health and beauty products, enabling customers to keep track of their weekly grocery order and more.

“We’re all used to trying to remember the contents of the fridge and kitchen cupboard and scribbling down reminders on pieces of paper," said Ajay Kavan, Vice President of AmazonFresh. “With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out. At Amazon, we’re always looking to innovate based on feedback and Dash has been designed to continually learn as customers use it.”

AmazonFresh is now available for customers in 128 London postcodes. Amazon Prime members in eligible areas can order their full weekly grocery shop from a range of over 130,000 competitively priced products including Britain’s best-loved brands and offerings from local food producers and shops based in world-famous locations such as Marylebone and Notting Hill. Customers benefit from fast and flexible delivery. One-hour delivery slots are available from 7am to 11pm, seven days a week, with same-day delivery available from 5pm for orders placed by 1pm.

AmazonFresh offers everyday low prices across its entire selection. In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, AmazonFresh customers can also choose from a wide range of pet supplies, baby, health and beauty products. All perishable products have a guaranteed minimum shelf life and, with Amazon’s Freshness Guarantee, customers can receive a refund if they are unhappy with the freshness of the products they receive. If an ordered item is not available on delivery, customers will not be charged for the item and will receive a free substitute product in its place.

Customers can choose from tens of thousands of grocery items from major brands including Morrisons, Coca-Cola, Kellogg’s, Danone, Warburtons, Walkers, Yeo Valley and many more. AmazonFresh customers are also offered a selection of thousands of premium products from more than 50 of London’s finest local producers, shops and markets including Gail’s Artisan Bakery, C.Lidgate, FishWorks, Paxton & Whitfield, Konditor & Cook, Bad Brownie, Daylesford, Chegworth Valley and Turnips. These products are delivered as part of the customer’s AmazonFresh order.

Dash is available for AmazonFresh customers, initially at no additional charge with their second AmazonFresh order, from now until 28 August 2016. To find out more about Amazon Dash, please visit www.amazon.co.uk/dash.


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