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Never run out with Amazon Dash Buttons

31 August 2016

Amazon announced the Dash Button, the Wi-Fi-connected device that reorders your favourite products with the simple press of a button, now available in the UK.

Image courtesy of Amazon

With Dash Buttons, Prime members never have to worry about running out of everyday essentials, including cleaning supplies, pet food, laundry products and more. When a customer sees supplies running low, they simply press a Dash Button to order an item - making it easier than ever to restock essentials at the exact moment they realise more is needed. Dash Button is now available with dozens of top brands, including Air Wick, Andrex, Ariel, Brabantia, Fairy, Finish, Gillette, Huggies, Johnson's Baby, Kleenex, Listerine, NESCAFÉ Dolce Gusto, Neutrogena, Nicorette, Olay, Pedigree, Philips Sonicare, Rimmel, Vanish, Whiskas, Wilkinson, and more. Dash Buttons are exclusively available to Prime members for £4.99, and are essentially free after first press - with customers getting £4.99 back on their first order. 

Prime members can order a Dash Button today at

Amazon also announced availability of Amazon Dash Replenishment Service (DRS). DRS is a cloud-based service that allows device makers to enable their connected devices to automatically reorder physical goods from Amazon using a simple set of APIs - for example, a washing machine that reorders laundry detergent or a printer that reorders ink. Whether large corporations or hobbyists, device makers can use DRS to place orders on behalf of their customers without having to build the back-end infrastructure to fulfil orders - Amazon does this work for them, leveraging its authentication and payment systems, customer service, and fulfilment network. Device makers already working on integrating Dash Replenishment include Bosch and Siemens home appliances, Grundig, Samsung and Whirlpool. Find out more at

"We've all experienced the frustration of running out of something we need - Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past," said Daniel Rausch, Director of Amazon Dash. "Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home, they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."

Image courtesy of Amazon

Amazon Dash Button: See it, press it, get it

When a customer sets up a Dash Button, they simply connect the Dash Button to Wi-Fi and use the Amazon App to select the product they want to reorder. With the Dash Button, customers enjoy the same low prices available on Amazon - with unlimited One-Day Delivery for Prime members. As soon as an order is placed, customers receive a mobile notification confirming the item with a delivery date and price and, like all Amazon 1-Click purchases, customers have some time to easily review, adjust or cancel the order. Dash Button comes with a reusable adhesive and a removable hook to hang, stick, or place it wherever each customer wants it to go.

"The Dash Button makes it easier than ever to stay stocked-up on the essential items you use every day, and we've seen great engagement from our customers in the US," said Taryn Mitchell, Global VP Digital Sales, RB. "In fact, a significant number of the orders we see through Amazon today are placed via the Amazon Dash Button. It's a remarkably convenient way for customers to reorder everyday items, and even adds a bit of fun to the process."

"Teaming up with Amazon to create Amazon Dash Buttons for two of our most popular brands, NERF and PLAY-DOH, gives families the unique opportunity to ensure that the fun never stops even when NERF darts and PLAY-DOH supplies begin to run low," said Craig Wilkins, Marketing Director for Hasbro UK. "This innovative new way to order makes replenishing these everyday play essentials as easy as pushing a button, offering added speed and convenience to shoppers."

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