Transforming chassis lets you film an invisible car
13 September 2016
The Mill BLACKBIRD sets out to transform the way automotive advertising is made, with a chassis that transforms to match the exact length and width of almost any car.
In collaboration with JemFX, Performance Filmworks and Keslow Camera, The Mill designed and created the BLACKBIRD. It’s a car rig that can be shot at any time and in any locations without the need to rely on a physical car.
Hand-built in the same hanger as the BLACKBIRD SR-71 supersonic jet, the design of this car rig allows it to capture good quality footage and data. Powered by an electric motor, it can be programmed to imitate acceleration curves and gearing shifts and can replicate normal driving characteristics.
A combination of high dynamic range imagery and 3D laser scanning generates a virtual version of the environment, producing 100 percent realistic CG images. The Mill has developed an innovative BLACKBIRD AR application that allows you to see the intended vehicle in CG, tracking it live over the rigs location.
Alistair Thompson, International Executive Vice President, The Mill comments, “we can unequivocally say that The Mill BLACKBIRD is a tool to solve real problems for the advertising industry. It is no vanity project. It was the genuine needs of our advertising clients that made the Blackbird happen and their constant support and input has shaped its design and made it the game changing innovation that it has become.
To watch a cool video of The Mill BLACKBIRD in action, click here!
All information courtesy of The Mill.