Introducing perhaps the most connected car ever
24 October 2016
Geely Auto Group launches LYNK & CO, a new global car brand with a range of vehicles that address the needs of the connected generation of consumers.
Designed and engineered in Sweden and born digital, LYNK & CO introduces a new business model, an open API, personalised services, sharing possibilities and the first dedicated app store for cars. The first car in the range is the 01, a bold and tech-laden SUV, built on the Compact Modular Architecture (CMA).
The LYNK & CO 01 will be followed by 02, 03 and so forth as a full range – reflecting the brand’s idea of simplifying and challenging industry conventions, right down to model names.
The 01 is characterised by a strong personality in its design, capturing both its European and Chinese genes, and the latest technology – the heart of which is an ‘always connected’ state, and open application programming interface (API).
The LYNK & CO brand and the 01 have been developed to address the needs and preferences of the new global and connected generation of consumers. Its natural habitat is the mega-city and these frantic and culturally diverse places have provided much inspiration.
Compact modular architecture
Engineering and technology for the new range has been developed under CEVT (China Euro Vehicle Technology), the shared Geely and Volvo research and innovation centre.
The LYNK & CO 01, and each of the forthcoming line-up of LYNK & CO cars, will be based on the CMA (Compact Modular Architecture) – an advanced modular architecture capable of accommodating many body styles and sizes – which also underpins Volvo’s new compact car range and many upcoming Geely models.
As well as its dimensions, CMA is also wholly modular, able to accommodate a wide range of different powertrains, electrical systems, passive and active safety systems and technologies. Thanks to CEVT’s focus on digital simulation, the architecture has been developed with advanced quality and far quicker than conventional automotive structures.
The core and heart of the LYNK & CO brand is connectivity. Customers will find a range of connected technologies on offer in the vehicles, all aimed at making life easier. All cars will come with a large central touchscreen and telematics systems that are always connected to the internet and the car’s own cloud.
The car has a share button, enabling the owner to provide others with access to the vehicle via a shareable digital key. Via the LYNK & CO app they control, monitor and share their car from a smartphone – or directly from the car.
LYNK & CO sets out from the start to be open to outside innovation and aims to be the first organisation in the world to leverage a complete commercial platform, to bring innovative applications and services to the customer. Working with Microsoft and Alibaba to explore a whole new digital customer infrastructure for the car industry, LYNK & CO will offer new digital ordering, supply, sales and CRM systems and custom applications for user interaction. Ericsson and LYNK & CO have teamed up to create the latest car connectivity cloud. The digital platform will feature an API open to third party developers, which will provide endless opportunities to personalise, enrich and expand the experience.
Renowned Swedish safety
The new LYNK & CO 01 and all future models will perform at the cutting edge of the sector in terms of vehicle safety. A very experienced safety team, drawing on expertise and legacy from the Volvo Safety Centre, has developed CMA, the vehicle structure and safety systems.
Using a highly advanced front structure, featuring compact engines and a three-legged support arrangement, the amount of crash energy absorbed in a controlled way through the side beams and crash structures is maximised.
All LYNK & CO models are developed to meet the latest top rating for China, European and US public domain safety ratings.
As well as all its passive safety features, the LYNK & CO 01 will feature Forward Collision Warning (FCW) and Autonomous Emergency Brake (AEB), Pedestrian Detection with automatic emergency braking, Adaptive Cruise Control (ACC), Blind Spot Detection (BSD) and Lane Departure Warning (LDW) to name just some of its active safety systems.
Powertrains – electrification for all
The LYNK & CO range, beginning with the LYNK & CO 01 will be available with a range of ultra-efficient powertrains.
The engines will allow for fuel economy figures and performance among the best in their class. Helping to improve fuel economy and reduce emissions further is a seven-speed double-clutch transmission (DCT) developed by CEVT, which will be available across the line-up, alongside a manual gearbox. All models will offer electrified powertrains.
Visit them at www.lynkco.com