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Intel drones light up the sky during Super Bowl halftime

06 February 2017

300 Intel Shooting Star drones lit up the sky in a choreographed aerial performance marking the first-ever drone integration during a televised event and a Super Bowl.

An Intel Shooting Star drones fleet lights up the sky in the Intel logo following the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)

As Lady Gaga’s performance began, Intel Shooting Star drones created a backdrop of colourful formations in the sky including twinkling stars that transformed into red and blue moving stars, before creating the American Flag for a dramatic finale that brought Lady Gaga to centre stage on the field. Additionally, the Intel Shooting Star drones finished out the halftime performance by forming the Pepsi logo in the sky.

“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” said Josh Walden, senior vice president and general manager, New Technology Group, Intel. “The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.”

At the conclusion of the Pepsi Zero Sugar Super Bowl LI Halftime Show, Intel also ran a 10 second spot featuring the Intel Shooting Star drones morphing from the Pepsi logo into the Intel logo.

The Intel Shooting Star drones are a new type of unmanned aerial vehicle (UAV), specifically designed for entertainment purposes such as festivals and entertainment events. The purpose-built quadcopter drone is built with safety in mind and equipped with LED lights that can create over 4 billion colour combinations and easily be programmed for any animation. 

For more information on Intel Shooting Star drone light shows, visit “Intel Drones Light up the Sky”.

Video courtesy of Intel Newsroom.


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