Engage in a virtual race against yourself!
26 May 2017
In the centre of Manila sits a giant footprint shaped stadium; Nike’s reimagined running track where runners can engage in a virtual race against themselves.
BBH Singapore modelled the 100m Unlimited Stadium on the footprint of Nike’s NikeRunning footwear innovation; the Nike Lunar Epic.
Its biggest feature is the 200m running track lined with LED screens. Only 30 runners at a time are invited onto this track where they can engage in a virtual reality race against avatars of themselves.
Material courtesy of BBH Singapore