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From hoovers to hairdryers, now onto electric cars…

30 September 2017

James Dyson recently announced to employees that the company has begun work on a battery electric vehicle, due to launch in 2020.

James Dyson

In a letter to his employees, James Dyson revealed that he has had a life-long ambition to find a solution to the global problem of air pollution. He states: “some years ago, observing that automotive firms were not changing, I committed the company to develop new battery technology. I believed that electrically powered vehicles would solve the vehicle pollution problem.”

Dyson has already started building a team and at the moment they are 400 strong. This team comprises a mixture of Dyson engineers and individuals from the automotive industry.

James Dyson claims he is committed to what will be a £2 billion investment.

As this announcement follows previous news from the likes of Volvo and Jaguar Land Rover, who outwardly state their commitment to electrification in the coming years, details of the project are being kept under wraps until further notice. All James Dyson did reveal, when speaking to The Guardian, was that the car wouldn’t be a sports car, but would be “radically different”.


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