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Exclusive European launch of the world’s largest mixed reality display

19 January 2018

Animmersion UK is hosting an exclusive two-day event in London to premiere the largest mixed reality display ever designed, with its game-changing capability.

DeepFrame mixed reality screen showing virtual dinosaur in museum

The event has attracted an array of high profile retailers, designers and manufacturers from across Europe and will be co-hosted by RealFiction of Denmark - a leading global manufacturer of mixed reality solutions.

To be held at the Crowne Plaza in Central London on the 23 and 24 of January, the event - a UK and European first - is primarily to launch two products. 

The first is the Dreamoc Diamond, a large new 3D holographic display which boasts 360° visibility, allowing it to act as focal point and centerpiece for exhibitions and displays

Designed and developed in collaboration with Danish designer Steffen Schmelling, the Diamond allows real objects and 3D holographic images to be blended together and has been expressly designed for exhibition and event use across a range of industrial sectors including automotive – but to function equally well for point-of-sale promotion efforts in shopping and retail situations. 

The second new product is DeepFrame, the world’s largest mixed reality display, newly designed by RealFiction. DeepFrame enables viewers to experience breathtaking images and animations as a virtual layer on top of the real world. Its game-changing capability is the ability to produce visualisations of any size, depth or distance, for example allowing a bridge or a castle to be superimposed on a real cityscape, or dinosaurs to roam across galleries or gardens.

Dreamoc Diamond showing virtual watch in retail centre

The US launch took place last week at the global consumer electronics show CES 2018 in Las Vegas with both Animmersion and RealFiction directors present. 

Speaking about the launch, Dominic Lusardi, Managing Director at Teesside based Animmersion UK said: “We are delighted to be hosting this event to show industry professionals how they can use the latest innovative solutions to enhance their business offering. The Diamond offers a real wow-factor. In a retail setting, for example, users can show flowing animations evaporating from a real perfume bottle - or highlight the intricate features of large products like designer furniture or cars, or anything else that takes the imagination.”

To accompany the launch of the holographic and mixed reality products, the event will also feature other digital tools, including Augmented Reality (AR) and Virtual Reality (VR), so that delegates can see the new products at first hand, but also compare them with other digital tools

Dominic said: “The ability to compare is important - often these technologies work best in combination - so it is important to us that our clients understand what is new, but also how to combine new tools with existing ones in order to fulfil their individual needs.”

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