This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

British snowboarder sets record while being towed by a Maserati

21 February 2018

Britain's fastest snowboarder Jamie Barrow has broken his record, clocking 93mph on a snowboard while being towed by a vehicle on the lake of St Moritz.

Snowboard sensation Jamie Barrow breaks Guinness World Record (Credit: Maserati)

Barrow previously broke the same record in February 2016, when he was clocked at a speed of 62mph while being towed behind a car across the same frozen lake in St Moritz. Despite breaking the record in 2016, Barrow was always confident that an even greater speed was possible, due to the track in 2016 being slightly shorter than originally planned and the soft snow not allowing the grip needed.

This time he returned to the lake with a powerful Maserati Levante SUV, a much faster car than the one used in his last record attempt, fitted with Pirelli Scorpion Winter tyres. The special studded tyres have 474 studs per tyre and are 4mm long to allow the best grip possible on the frozen lake.

Maserati’s luxury SUV offers an array of high-tech features including the Q4 Intelligent All-Wheel Drive System and the recently developed EPS producing a highly capable SUV. With its variable torque control, the Q4 Intelligent All-Wheel Drive system is always active and responds immediately to any variation in the driving conditions, providing premium performance for Barrow’s Guinness World Record.

In conjunction with the Q4 Intelligent All-Wheel Drive System, EPS improves the car’s handling and comfort, better supports the driving modes, and enables the newly-introduced active ADAS functions. The advanced technology allowed the Levante to perform on the frozen lake surface, without losing the razor-sharp steering feel expected of any Maserati.

With the record attempt taking place on a frozen lake, safety and preparation were a major factor when planning the project. The track was closed, fenced off and piste-bashers groomed the snow especially for the Guinness World Record attempt.

Snowboard sensation Jamie Barrow breaks Guinness World Record (Credit: Maserati)

Strict criteria had to be met for the record to meet Guinness World Record guidelines. These included completing a timed run in both directions with specialist recording equipment, set at 100m by a Guinness World Records official. With 400m needed either side so that the Maserati Levante could accelerate and slow down safely on the snow, a total run of approximately 900m was prepared.

On the morning of Monday 19 February, the very first out run was recorded at 94.2mph. Due to the Guinness World Record stipulations, a return run back was recorded at 91.8mph. The two runs were then averaged to give the final Guinness World Record speed of 93mph.

About his newly set Guinness World Record, Jamie said, “I’m absolutely delighted to have broken my own record. I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed. The adrenalin rush is always amazing when you hit those speeds – I’m just happy I was able to hold my nerve, keep the snowboard in line and ultimately smash the World Record.”

Jacob Nyborg, Head of Marketing for Maserati SpA commented, ‘What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with. The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”


Print this page | E-mail this page

Coda Systems