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New book gives a complete state-of-play of the driverless car revolution

06 March 2018

‘Autonomous Driving’ explores the evolving technology of the driverless revolution, as well as discussing the opportunities and risks driverless cars present to society.

‘Autonomous Driving’

A future once considered science fiction is now close at hand. Imagine travelling by car to an important business meeting but rather than sitting hunched behind the wheel, instead spending the time fine-tuning your presentation. Or a long journey overnight to your family holiday – sleeping, playing, talking and relaxing with the kids while the car transports you to your destination.   

Fully driverless cars are expected to be in use on UK roads by 2021. Other countries are ahead of us - driverless taxis have been used in Singapore’s university district since 2016 and an entire fleet of these vehicles is expected to be in operation this year. There is probably no other technology that will so fundamentally transform our economic and social lives.

Autonomous Driving provides a comprehensive road map to the autonomous driving revolution – it explores the evolving technology, the levels and types of driverless cars, and the companies championing the manufacturing and technological innovations powering it all. The book, which has an illustrious author team comprising experts in the field including two senior professors from the University of St Gallen and the Chairman of the Board of Management for Audi AG, illuminates this important topic from a range of perspectives and contributes towards an open and broad discussion about the opportunities as well as the risks it presents.

In terms of logistics, the CTOs of many car manufacturers and technology companies agree that achieving the first 90 percent of autonomous driving is nothing special. It’s the final 10 percent in the most challenging traffic situations and especially in urban areas that makes the difference. The stand-alone car will also need to evolve into an ecosystem where vehicles are connected to their environment, communicating with each other, traffic management centres and their wider surroundings.

Looking at the broader implications, Autonomous Driving demonstrates how traffic flow, road safety and pollution can be substantially improved through driverless technology, as well as savings made in time and money by no longer having to control a vehicle. But conversely, as well as the obvious concerns of road safety, driverless technology presents significant implications for cybersecurity and will have a monumental impact on the industries, employment and income reliant our current mobility sector. With so many stakeholders, autonomous driving would bring fundamental changes to society.

From ethical considerations in the programming of automated driving procedures to changes in attitudes towards car ownership and design, Autonomous Driving is a comprehensive look at the latest revolution in mobility, concluding with an ambitious agenda to ensure the successful delivery of autonomous driving.

Prof. Dr. Andreas Herrmann is Director of the Centre for Customer Insight at the University of St Gallen. He has acted as a consultant to Audi, Mercedes, BMW, Volkswagen, Deutsche Bahn, Deutsche Bank, Roche, Porsche, RWE, Credit Suisse, and many other companies. Prof Herrmann has published 15 books and more than 250 journal articles.

Prof. Dr. Walter Brenner is Director of the Institute of Information Management at the University of St Gallen. His research focuses on Information Management, Innovation and Mobility. He authored more than 30 books as well as more than 300 scientific publications.

Prof Rupert Stadler is Chairman of the Board of Management for Audi AG. He has sat on the board of both Volkswagen and Audi and in November 2012 was appointed an honorary professor for Business Administration by the University of St. Gallen. 


Autonomous Driving – Andreas Herrmann, Walter Brenner, Rupert Stadler – Hardback - £19.99 – 9781787148345, 26 March 2018





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