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All set! norelem is official partner of the MercedesCup 2018

04 June 2018

Tennis relies on performance, momentum, dynamics and of course, great service. So, it is fitting that standard components specialists norelem is supporting the 2018 MercedesCup as an official partner.

The MercedesCup is an ATP World Tour Masters 250 Event and takes place directly in the neighbourhood of norelem HQ in Stuttgart, Germany. Every year, tennis greats will compete in this ‘Road to Wimbledon’ warm up event and is one of the sport highlights in Baden-Württemberg.

The tournament is one of the most important and traditional tennis tournaments in Germany and takes place from 9 to 17 June 2018. In 2018 it will celebrate its 102nd anniversary, which for a long time was played on sand, and changed over to grass courts in 2015. 

"Creativity and dynamics are not only found in tennis but are also relevant for success in business life", says Marcus Schneck, CEO of norelem. "We are delighted to be able to support a local event with an international field of players. In many ways, this reflects norelem’s global position. We are attached to our home and heritage, and at the same time open to the world."

Especially exciting at this year’s MercedesCup is the range of players. In addition to top stars such as Roger Federer, up and coming talent such as Chung Hyeon will be putting their skills to the test.

This mirrors another principle of norelem’s, as it has been active in promoting talent for many years. One of its initiatives is the norelem ACADEMY. In the framework of this youth development programme, training and workshops for prospective technicians and engineers are made available.

To find out more about norelem in the UK, please visit

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