The AM1 electric bike – it’s a bike with a motor
22 June 2018
The AM1 bike from Analog Motion is a lightweight, low cost electric bicycle that looks and rides the same as a push bike but with a powerful electric motor.
Personal electric transport is a huge growth market as consumers adopt new modes of transport that put them in control of how they move through urban spaces.
Cities around the world are investing billions in improving cycling infrastructure and yet consumers meet numerous practical and psychological barriers that prevent them from enjoying this investment. Road confidence, sweating, and fitness are some of the reasons people aren't getting on their bikes each day.
"Electric bikes make cycling safer, easier and really, really fun. The motor allows you to stay in front of traffic without having to exert yourself just to stay safe. Most trips on the AM1 take literally half the time of public transport," Nav Gornall, Founder, Analog Motion.
"We used real world data to inform the design of the AM1. Statistically, the vast majority of people were cycling no more than 20 miles a day with the average being around 8 miles. So we put a lot of effort into ensuring that the AM1 carried no unnecessary weight and this allowed us to make the price point accessible for everyone. This is the first time an ultra-light electric bike has breached the sub £1,000 price point. We're launching it at £499," Jack Chalkley, Founder, Analog Motion.
Who is this for?
Commuters who want to transition from public transport to cycling. Leisure cyclists who want to move through cities without having to change or shower at their destination. Anyone who wants to enjoy the freedom and control that personal electric transport affords. Due to light-weight design, the AM1 is suited to cyclists who wish to maintain the feeling of riding a push bike while still having the option to switch on the electric assist when required.
To pre-order, visit Kickstarter. Shipping starts November 2018