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Apple’s new iPhone puts the ‘smart’ in smartphone

13 September 2018

Apple’s new iPhone Xs and Xs Max feature the first 7-nanometer chip in a smartphone – the A12 Bionic chip with next-generation Neural Engine.

Featuring the best and biggest displays ever in an iPhone (Credit: Apple)

Apple’s iPhone Xs and iPhone Xs Max are the most advanced iPhones to date. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone – the A12 Bionic chip with next-generation Neural Engine – faster Face ID, wider stereo sound, a new gold finish and introduce Dual SIM to iPhone. 

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

A12 Bionic and next-generation Neural Engine

The Apple-designed A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.

iPhone Xs and iPhone Xs Max come in gorgeous gold, space gray and silver finishes (Credit: Apple)

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

For more details visit the Apple website. 


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