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World’s most technologically advanced performance sports yacht

04 October 2018

Princess Yachts’ R35 delivers a revolution in dynamics, efficiency and accessibility through Formula 1 and America’s Cup racing technology.

Princess R35 (Credit: Princess Yachts)

Two years ago, at the Cannes Yachting Festival and the Southampton Boat Show, Princess Yachts promised a revolution: to launch innovative and beautiful new products that would be game-changers in the industry. 

With the global launch of the Princess R35 – the world’s first performance sports yacht – Princess is delivering on that promise and re-defining what is possible in design, innovation, materials engineering and quality in motor yachts. 

Antony Sheriff, Executive Chairman, Princess Yachts said: “Innovation is key to our aggressive growth and investment plan, and the R35 defines innovation. It features the revolutionary use of a world-first active foiling system, aerodynamics inspired by the performance road car and Formula 1 industries, and is the world’s first volume sports yacht fully constructed from carbon fibre. Combined, these deliver enormous performance gains across comfort, predictability, usability and efficiency at a wide range of speeds – and a unique experience on the water for pilot and passengers. 

“Crucially, the performance opportunities are accessible to all levels of experience and over a wide range of dynamic situations. Where traction control and electronic stability control systems in the automotive industry opened up supercar ownership to a wide range of customers, so the Princess Active Foiling System will revolutionise sports yacht ownership for existing connoisseurs, as well as those who have never owned a yacht. And it looks as sensational as it handles.”

Virtually all the R35’s components are designed and crafted at the company’s six facilities in Plymouth, where recruitment has been accelerated to record numbers to cope with demand. 

Princess R35 (Credit: Princess Yachts)

Crucially, Princess is working closely with world leaders in design and on-water performance. Ben Ainslie Racing Technologies has supported the technical revolution with its America’s Cup racing know-how and aerodynamic experience provided by ex-Formula 1 engineers at its Portsmouth headquarters. And Italian automotive styling house, Pininfarina SpA, is working in collaboration with the Princess Design Studio. The result is a uniquely fast, dynamic, beautiful and elegant yacht.

Facts about Princess Yachts and the R35

Princess R35: The use of carbon fibre for the boat’s construction saves 500kg in hull weight – or 20 percent of the hull’s overall weight – compared to traditional materials used in competitors’ sports yachts.

Employment: Princess’s workforce has increased by 850 in the past 12 months, bringing the total to almost 3,000 – a record level of employment for the company. As a result, Princess is investing heavily to train her craftswomen and craftsmen to ensure delivery of the ambitious sales targets and guarantee the superior levels of quality that define the brand. Princess has also strengthened its Apprenticeship scheme and welcomed 40 new learners to the business this month.

Economy: Princess has one of the most interesting manufacturing stories to tell in the UK and represents genuine value to the UK economy, with over 90 percent of Princess’s yachts exported to customers around the world. True to the company’s motto of Crafted in Plymouth, over 80 percent of each yacht (excluding engines, glass and navigation) is manufactured by hand by Princess in the city.


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