This car will tailor its interior depending on the driver’s mood
09 January 2019
Kia prepares for post-autonomous driving era with AI-based real-time emotion technology inside the vehicle.
Kia Motors has previewed a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronic Show (CES).
Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D) System – a world’s first technology developed based on joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.
R.E.A.D System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more enjoyable mobility experience.
Albert Biermann, President and Head of Research & Development Division of Kia Motors, said, “We have developed R.E.A.D System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’ thereby providing an optimised human senses-oriented space for drivers in real-time.”