This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

This car will tailor its interior depending on the driver’s mood

09 January 2019

Kia prepares for post-autonomous driving era with AI-based real-time emotion technology inside the vehicle.

Kia prepares for post-autonomous driving era with AI-based real-time emotion technology inside the vehicle. (Credit: Kia)

Kia Motors has previewed a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronic Show (CES).

Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D) System – a world’s first technology developed based on joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.

R.E.A.D System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more enjoyable mobility experience.

Albert Biermann, President and Head of Research & Development Division of Kia Motors, said, “We have developed R.E.A.D System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’ thereby providing an optimised human senses-oriented space for drivers in real-time.”


Print this page | E-mail this page