This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Privacy concerns consumers but voice assistants still popular

06 March 2019

Voice assistants are being widely used despite 72% concerned about how their data is collected and used, according to new research from reichelt elektronik.

Shutterstock image

The survey of UK consumers reveals that nearly half of Brits (49%) believe safety and privacy worries need to be sorted before the technology becomes more commonplace, as only 6% plan to buy a smart home voice assistant in 2019. Security is the biggest hurdle to overcome for brands; even those who already use these digital assistants are worried: 

• 72% are concerned about misuse of data/where data is stored
• 56% are concerned communication is monitored
• 48% are worried about the risk of hacker attacks

Another barrier is the perceived utility of smart assistants. Well over half of consumers (63%) still don’t see why they would be useful in their everyday life. There is some way to go for brands to communicate the applications, such as controlling music, grocery shopping or controlling smart heating and lighting. Internet research, listening to music and organisational tasks are the top three current uses for voice assistants.

Thomas Kruse, product manager at reichelt elektronik, says, “Voice assistants on devices such as smartphones or smart home speakers are great pieces of technology that can make our lives easier, but in the wake of data breaches and hacker attacks, technology companies and retailers need to communicate security messages better. There are steps users can take to improve their personal security when it comes to using technology, but brands and retailers have a role to play in helping to inform and educate customers on how to stay safe.” 

The research also highlighted that it’s older generations who are driving demand in the market, with 10% of 45-54-year olds planning on buying a device in the next 12 months. Google Assistant, Siri and Alexa are currently used the most by 25-34-year olds. 

Contact Details and Archive...

Print this page | E-mail this page