Essentra’s RE:CLOSE delivers freshness, convenience and promotions in one tape
29 March 2019
RE:CLOSE from Essentra Tapes is adding user-friendly reclosability to bagged snacks on-shelf across Europe, helping delivering portion control and maintain freshness, as well as proving the ideal means to deliver the latest on-pack promotions and campaigns.
Durable enough to withstand resealing and reclosing up to 10 times, RE:CLOSE Tape meets the demand for consumer choice in providing portion control functionality to multi-serving packs as it allows consumers to keep the snacks or food product in the original pack between each use. With its high-impact print it delivers the latest promotional campaigns and messaging direct to consumers’ fingertips – all without the costly need to change the overall pack’s graphics.
The wide resealable tape incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack. Once opened, a pack can be resealed using the RE:CLOSE Tape, securing the contents and helping to ensure their freshness.
This increases convenience, retains branding in the home to encourage repeat purchase and can even enhance environmental credentials by minimising food waste caused by spillage or leaving a pack open.
The high impact, user-friendly design of the RE:CLOSE Tape also features step-by-step instructions on how to use the reclosing functionality and is easily applied to production lines through its linerless solution and range of applicators provided with end-to-end support.
Ian Beresford, Head of Marketing and Development at Essentra Tapes, notes: “Our RE:CLOSE Tape allows brands to bring together portion choice with the consumer convenience of reclosing the original pack, whilst simultaneously providing the opportunity to easily integrate highly effective and eye-catching promotions or campaigns within their pack designs.
“This combination of consumer choice and convenience, together with the ability to deliver promotional communications and on shelf stand-out, delivers exceptional value to packaging. We have received substantial interest from snack brands across Europe and beyond with the complete solution provided by our RE:CLOSETape.”
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