From milk floats to mass-produced electric vehicles (Plus having a bash at the World Electric Land Speed Record…)
02 September 2019
To celebrate Design, Products & Applications’ (DPA) 40-year milestone, the Editor – Paige West – brings you a selection of articles that look at the advancements and achievements the engineering sector has accomplished in this time.
First up, Mark Newby, a marketing and PR advisor but once a DPA Sales Manager, talks about the radical shift of electric vehicles over the last 40 years, as well as reflecting on his time spent attempting to break the World Electric Speed Record…
When I joined the sales team on DPA in August 1982 the Ford Capri 2.8i was one of the few factory hot-rods one could buy, ‘social media’ meant sharing a newspaper in a pub and electric car owners were viewed by my circle as quaint oddballs that kept boffins busy in their sheds at weekends. “Each to their own” we said, with barely disguised contempt. We’d stick to petrol for the roads and methanol (or later, kerosene) for our cars thank you. A battery powered car – wasn’t that something you bought at the store for young children to play with for their birthday? Such was 1982 for me.
Read the full article in the September issue of DPA.