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Has 40 years of marketing innovation helped engineers?

02 September 2019

Continuing DPA's celebration, the Editor – Paige West – asked Mike Maynard from B2B technology PR and marketing agency Napier about 40 years of marketing innovation.

It’s not just technology that has changed dramatically in the last 40 years: since the launch of DPA, marketing has been revolutionised which has had a significant impact on the lives of engineers. Although my engineering career is a little shorter, beginning just over 30 years ago, I’m amazed at how technology has enabled far greater access to information, changing the job of the engineer.

When I started as an engineer at Marconi, no one used the internet during the design process. The early 90s were an era of information scarcity: I was lucky to work at a large company that had its own library, only a short walk from my lab, making it a fairly painless process to search the shelves of data books and microfiche catalogues of information. If you don’t know what microfiche was, Google it to find out about the state-of-the-art of information retrieval just 30 years ago!

Read the full article in the September issue of DPA.

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