This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Has 40 years of marketing innovation helped engineers?

02 September 2019

Continuing DPA's celebration, the Editor – Paige West – asked Mike Maynard from B2B technology PR and marketing agency Napier about 40 years of marketing innovation.

It’s not just technology that has changed dramatically in the last 40 years: since the launch of DPA, marketing has been revolutionised which has had a significant impact on the lives of engineers. Although my engineering career is a little shorter, beginning just over 30 years ago, I’m amazed at how technology has enabled far greater access to information, changing the job of the engineer.

When I started as an engineer at Marconi, no one used the internet during the design process. The early 90s were an era of information scarcity: I was lucky to work at a large company that had its own library, only a short walk from my lab, making it a fairly painless process to search the shelves of data books and microfiche catalogues of information. If you don’t know what microfiche was, Google it to find out about the state-of-the-art of information retrieval just 30 years ago!

Read the full article in the September issue of DPA.



Print this page | E-mail this page

Hammond White Paper