Dyson scraps its electric car project
11 October 2019
According to James Dyson, the team “have developed a fantastic car…[but] we simply cannot make it commercially viable.”
It was back in 2017 that James Dyson revealed to employees that the company had begun working on a battery electric vehicle which was due to launch in 2020. The idea was to test the vehicle on a 10-mile track at Hullavington Airfield in Wiltshire, which Dyson had bought and renovated especially. Approximately 400 staff were based at the airfield and it was believed £200 million would need to be invested.
It was then reported in 2018 that Dyson has chosen Singapore as the manufacturing hub of the electric car (apparently nothing to do with Brexit) and that the plant would be ready by 2020 with the car launching in 2021.
Now comes the news that, despite going through a serious process to find a buyer, Dyson has decided to scrap the project because they can’t make it commercially viable.
James Dyson states on the Dyson website that they will "continue its £2.5bn investment program into new technology and grow our wonderful new University. We will continue to expand at Malmesbury, Hullavington, Singapore and other global locations. We will also concentrate on the formidable task of manufacturing solid state batteries and other fundamental technologies which we have identified: sensing technologies, vision systems, robotics, machine learning, and AI offer us significant opportunities which we must grab with both hands. Our battery will benefit Dyson in a profound way and take us in exciting new directions.”