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Dyson pulls the plug on electric car project

04 November 2019

The big news over the past couple of weeks has been around James Dyson scrapping his plans for an electric car. I take a closer look.

It was back in 2017 when Dyson revealed to employees that the company had begun working on a battery electric vehicle which was due to launch in 2020. The idea was to test the vehicle on a 10-mile track at Hullavington Airfield in Wiltshire, which Dyson had bought and renovated especially. Approximately 400 staff were based at the airfield and it was believed £200 million would need to be invested. 

It was then reported in 2018 that Dyson has chosen Singapore as the manufacturing hub of the electric car (apparently nothing to do with Brexit) and that the plant would be ready by 2020 with the car launching in 2021.

Now it seems that, despite going through a serious process to find a buyer, Dyson has decided to scrap the project because they can’t make it commercially viable. 

Read the full article in the November issue of DPA



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