Lamborghini uses Augmented Reality to launch new car
07 May 2020
Lamborghini reveals the new Huracán EVO Rear-Wheel Drive Spyder using Augmented Reality (AR) for the first time on its official website.
Using Apple’s AR Quick Look, the company is bringing its latest V10 super sports car directly to customers and fans worldwide: all they need is an iPhone or iPad.
While looking at the Lamborghini website on your iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel drive model can be admired in people’s driveways, gardens or even sitting rooms. The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, looking closely at both its exterior and interior details and taking pictures of the new car with a high level of photorealism. This functionality will soon be available for the entire Lamborghini range.
The new V10 Huracan EVO Rear-Wheel Drive Spyder provides drivers with an open-air celebration of lightweight engineering, with rear-wheel drive and a specially tuned Performance Traction Control System (P-TCS). Roof up or down, daily driving and high-performance fun are accompanied by the inimitable sound of the V10 aspirated power plant, delivering the same 610 hp (449 kW) and 560 Nm of torque as the coupé version. With a 62mph acceleration of just 3.5 seconds and a top speed of 201 mph, like its coupé stablemate the Spyder is an instinctive driver’s car, delivering a fun-to-drive experience via hardware rather than software.
The Huracán EVO RWD Spyder’s design optimises the integration and function of the extremely lightweight soft top. The Spyder is a true Lamborghini with roof open and closed, sporting inimitable lines from every profile that confirm it is as dynamic in both looks and performance whether roof on or off. The Spyder’s exterior lines ensure drag reduction and downforce matches that of the coupé without requiring additional aerodynamic appendages, while enhancing the rear-wheel drive car’s balance and dynamism with roof both up and down.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, comments: “The Huracán EVO Rear-Wheel Drive Spyder doubles the driving fun, delivering raw driving pleasure with the opportunity to celebrate life outside. The driver is perfectly in touch with Lamborghini’s engineering heritage, experiencing the feedback and engagement from the set-up of a rear-wheel drive car where electronic intrusion is minimised, while enjoying the sense of freedom and spirit of life that only open-top driving provides.”