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Reich drive forward through COVID-19 challenges

02 June 2020

It is clear that the current pandemic has placed many organisations under great pressure as they adapt to the changing business and working environment.

As a company dedicated to excellence in customer service, Reich UK has been able to maintain the highest levels of customer communications, support and service, through an agile approach to the various challenges presented by COVID-19.

Although this current crisis has seen a number of manufacturing companies reduce their output, or in certain cases even mothball their plants, there are still a significant number of businesses operating, especially those associated with the manufacture of medical devices, pharmaceuticals, personal protective equipment and of course the power generation sector, which is key to all. These businesses all still depend upon prompt and efficient support from their suppliers if they are to continue to operate effectively in the fight against this pandemic. 

Reich UK’s General Manager, David Proud, outlines the steps taken by the company to maintain the highest levels of service and support for their customers over recent months: “Reich is an international company, however as a third generation family owned business, we still retain the agility needed to be able to respond quickly and dynamically to events such as this recent crisis. As an example, our manufacturing plant remains in full production, and by quickly implementing staggered shift pattern working, and social distancing measures, all employees are able to operate in a safe environment.”

Strategic collaborations with a number of material suppliers local to the Bochum plant in Germany has also enhanced Reich’s ability to maintain production and crucially, adhere to quoted lead times. This has also resulted in new business for Reich, as they have been able to both support and supply product to customers affected by compromises within their traditional supply chain.

The UK site has also implemented changes to ensure safe working practices, and to ensure that customers can continue to receive timely responses to communications and requests for support or service. This also includes a wide range of new procedures, plus daily video conferencing to monitor and track progress on customer focused activities.

David Proud continues: “It is clear that for the forseeable future at least, the way in which businesses operate will be different in many ways. We have taken this opportunity to review our business plan and incorporate methodologies which will not only consolidate our position across the various market sectors, but also enhance the way in which we communicate and interact with our customers in the future. We will also continue to leverage from the various digital platforms and channels available to us, to further enhance our sales, customer support and marketing activities.” 

With a history spanning over 70 years, REICH has built up expertise in the design and manufacture of drive couplings for use across a wide range of industries and applications. The company has earned a reputation for the quality and performance of their product range, and also for its ability to provide application and customer specific solutions through the company’s D2C (Design to Customer) philosophy.


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