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Taking charge for an electric future

09 September 2020

On World EV Day, (9 September) drivers from more than 60 countries have made a firm commitment to transition to an electric vehicle.

The online pledge campaign, which was launched by ABB and Green.TV as part of World EV Day, encourages drivers to recognise the crucial role that electric vehicles (EVs) can play in advancing sustainable mobility, making a commitment that the next car they drive will be electric. 

Results to date are already indicating which countries are in the driving seat when it comes to taking action. The United Kingdom is currently leading the way with 29 percent of sign ups. This is closely followed by India (13 percent) and United States of America at 11 percent. 

ABB’s headline partnership with World EV Day amplifies the company’s existing title partnership of the ABB FIA Formula E Championship – the world’s first global all-electric motor racing series. ABB Formula E exists to drive progress in e-mobility by accelerating technical innovation in a competitive environment.

Tarak Mehta, President of ABB Electrification, commented: “Today marks an important milestone in the history of e-mobility with the world’s first EV Day. As headline partner, ABB is delighted to see so many individuals from around the globe taking positive action by signing the pledge. 

“At ABB we are committed to inspiring drivers towards a sustainable electric future. As such we have launched an ABB fleet electrification pilot program, starting in the UK and with other countries including the Netherlands set to follow.”

World EV Day has attracted many partners and industry leaders in celebrating the progress made in e-mobility and accelerating efforts to build greater support for EVs. The online event has provided virtual seminars on the topics that matter including the Green Recovery and the marketing of electric vehicles. Through social media and Worldevday.org, the event provides a useful hub for e-mobility resources and insight on driving an electric future. 

Ade Thomas, Founder, Green.TV, said: “The rapid transition to electrified, sustainable mobility has never been more urgent. With World EV Day, we are hopeful that we have helped energise and highlight the need to decarbonise transport and encourage everyone to look to electric as a way to continue to build prosperity, enable access and deliver a sustainable way of life.” 

As a global leader in e-mobility, ABB is committed to driving innovation in the sector, supporting greater adoption of electric vehicles. ABB has expertise in electrification, having sold more than 14,000 DC fast chargers across more than 80 countries. ABB recently received the Global E-mobility Leader 2019 award for its role in supporting the international adoption of sustainable transport solutions.

There is still time to take the pledge. Simply visit: www.worldevday.org/ev-pledge. The pledge campaign will be further amplified on World EV Day itself through the events global network of partners and supporters, with further updates on sign ups to come.


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