Dove designs iconic refillable deodorant
25 January 2021
Dove has launched its first refillable deodorant in a bid to tackle the global plastic waste crisis.
Dove has worked with international campaign group A Plastic Planet to revolutionise its use of materials for the good of the planet.
Shoppers will be able to select a durable Dove stainless steel refillable deodorant case at Target and Walmart stores across America.
Shoppers then buy Dove deodorant refills when they need them.
These refills use some 54 percent less plastic than regular Dove Zero stick packaging. Of the plastic that is used 98 percent is made from recycled content.
The intention is to reduce this further as material innovation progresses.
Inspired by times before a disposable culture became mainstream, when things were built to last, the result is a beautiful aesthetic, sleek, ergonomic design.
Made from stainless-steel, the deodorant keeps the use of raw materials to a minimum, whilst creating a structure that feels substantial and very long lasting.
In 2019, Dove announced one of the biggest plastic reduction plans of its kind in the global beauty industry, which reduces the use of virgin plastic by more than 20,500 tonnes per year.
The amount of virgin plastic Dove will save would be enough to circle the Earth 2.7 times each and every year.
The average American produces more than 230 pounds of plastic waste each year – more than in any country on earth.
Dove and A Plastic Planet worked on the project with Dutch design consultancy VanBerlo.
A Plastic Planet Co-Founder Sian Sutherland said: “Imagine a world where nothing hits the bin, where we can use the products we love without the guilt of creating yet more waste.
“As one of the biggest beauty companies in the world, Dove is recognising this, and leading the way to make refillable personal care products widely available to all, is a major step forward for the beauty industry.
“The ergonomic design, the smooth weight in the hand, elevates a simple everyday product to something of beauty and permanence. Everything we make begins at the design phase and this is a perfect example of how we can design differently in future.
“Sustainable design should be aspirational and beautiful not about denial and knitted armpits. We applaud the Dove team and the designers at VanBerlo that have shown the entire beauty industry what real creativity and reinvention can do.”
Augusto Garzon, Dove Global Vice President of Deodorants, said: “Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis.
“Thanks to this sleek, minimalist design, we’ve created something that is more sustainable and more desirable.”
Sjoerd Hoijinck, Design and Innovation Director, VanBerlo said: "Cutting consumption and crossing over to circular business models by design. Dove refillable deodorant gives you back an experience not unlike a Swiss army knife, a quality object that is personal and ages well over time.”