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Flame Hardeners strengthens its board

08 April 2021

Flame Hardeners has made two new appointments to its board of directors. Claire Casswell becomes Commercial Director, while Adrian Smethurst takes on the role of Works Director.

Claire Casswell

With experience of working in the health service, a well-known chain of high street opticians, the hospitality industry and previous administrative experience with one of Flame Hardeners’ customers, Claire initially joined the company to assume responsibility for operating and monitoring customer satisfaction, quality audits, supplier approval, progressing and customer queries, and the administration of quotations and certification of treatments. Claire’s ability to develop and set up data monitoring and analysis system quickly proved to be so effective that she was made Commercial Manager. Claire, who was already qualified to Level 3 in Counselling, is also the company’s certificated Mental Health First Aider.

Adrian, who has over 30 years’ experience in Flame and Induction Hardening treatment, as well as hardness testing, NDT techniques and Quality Control, was formerly Works Manager. He leads a small, but uniquely qualified, team involved in satisfying the requirements of customers in both quality and delivery. His enthusiasm for the task is fantastic and he has built up enviable relationships with the vast majority of customers, encouraging friendly interaction with all levels of their personnel. The more complicated or unique the job, the better the challenge, as far as Adrian is concerned. All of which makes him a very valuable member of Flame Hardeners’ decision-making team, involved in giving customers everything but the impossible.

Adrian Smethurst

Commenting on these appointments, Managing Director, Roger Hawm, says: “I’m delighted to welcome Claire and Adrian to the Board. This will allow me more time to concentrate on sales, customer liaison and the future strategy for the business. As climate change becomes more important, this will lead to the gradual decline of the mining, oil and gas industries. We will need, therefore, to find alternative markets for our services.”


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