Creative Barcode congratulates ACID on launch of IP Tracker
04 May 2011
Eight months after the launch of Creative Barcode, which was welcomed by Anti-Copying in Design (ACID), ACID has announced the launch of its IP Tracker - a safe disclosure file transfer system which is a feature it shares as a common denominator with Creative Barcode. The Creative Industries IP Management issue extends across the world. Just seven months post launch, Creative Barcode has members across West and Eastern Europe, Northern and Latin America.
Creative Barcode, CEO, Maxine Horn said “Whilst it was pure timing that Creative Barcode was the first digital open-protection and IP management system to launch in the UK, it is wholly reassuring that we are not alone in the quest to reduce the vulnerability felt by the creative industries when disclosing creative works, pre-contract to third parties. We therefore welcome ACID’s support and recognise the strength in message reinforcement that they bring with IP Tracker”.
Creative Barcode utilises new technology in a specifically designed software Application that enables users to create unique digitally encoded barcodes applied to proposals, concepts, video and film before utilising the file transfer system to deliver barcoded files to third parties.
Third parties agree to the terms of the Trust Charter before downloading and the send; receipt; acceptance of Trust agreement and download date & IP address is all recorded and accessible to members.
Both organisations uphold the same purpose which is to provide a safe, time and cost efficient mechanism that enables creative industries to take responsibility for IP management and reduce their vulnerability when exposing proposals and designs to third parties during the normal course of new business activity.
Dids Macdonald, ACID’s CEO said, “Most micro enterprises and SME’s cannot afford to go all the way to Court over infringement, so the most important element of IP protection is a deterrent and preventative strategy, particularly when sending sensitive information to a third party. Importantly, providing receipted evidence of sending reverses the burden of proof and makes it easier to take action.”
Creative Barcode, which is supported by the World Intellectual Property Organisation, describes itself as the first Open Protection model designed to manage IP inherent in traditional fees for services activities but also to specifically under-pin open innovation activities and digital rights management.
The aim on an internationally basis, is to assist creative industries and University students to take responsibility for IP management. Creative Barcode aims to significantly reduce the estimated 70% of all creative industries firms who do not have an IP management process.
Ideally that would be through an IP policy instigated where ‘no pre-contract proposal, concept or proposition ever leaves the building without its barcode”.
The success of the Creative Barcode mission and ACID’s IP Tracker will rely upon the importance creative individuals and firms place on taking responsibility for IP management now that these time and cost efficient mechanisms exist.
Creative Barcode charges just £30 per annum for membership which includes the software App license, 5 barcodes, a Community Directory and unlimited file transfer transactions. It is the most cost and time efficient open-protection and IP management mechanism available. Undoubtedly whilst most members will use it on a point of need basis, it none-the-less aims to go further by establishing a new trading model that is built on declared fair-trading, ethics and trust.
ACID’s IP Tracker is just £3.50 per transaction for members and £5.50 per transaction for non-members and can be utilised on a point of need basis. It is another simple and cost efficient model.
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