Lafert – the real company steps forward

29 January 2007

With immediate effect, AEG Electric Motors is superseded by Lafert Electric Motors. There is no change in the products and services offered. The reason for the change is a recognition and acceptance of Lafert’s products in the market and a sound established customer base. When, in 1999, the Lafert Group purchased the AEG low voltage motor division it acquired a factory in Terrassa in Spain together with the right to use the AEG brand. This right to use the AEG brand was judged and shown to have significant benefits for helping to establish a sales and marketing company in the UK. Evidence of this is a quadrupling of sales since its first year of trading.

However, the brand name in itself only served as a means for achieving increased acceptance for the Lafert Group’s internationally proven products and engineering expertise. Ultimately, success has resulted by the Lafert Group’s ability to offer flexibility of engineering to ensure its motors are ‘fit for each specific purpose’. This is illustrated by the fact some 70% of sales is for non-non standard product.