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TruLife Optics targets 250,000 unit sales in 2015

29 August 2014

London-based holographic technology company, TruLife Optics has a 250,000 unit sales target over the next 12 months of its holographic waveguide for the wearable augmented reality industry.

Jonathan Lewis, CEO of TruLife Optics

The company, which launched its first commercially available optic earlier this summer, said it had received global interest for its product and has significantly raised its sales forecast as a result.

“We have received indicative orders from companies in Europe, the US, Asia and Australasia," says TruLife chief executive, Jonathan Lewis. "It is clear that the wearable AR industry has been waiting for an optical solution to come along that unlocks the potential of the sector. We have already engaged with over 30 AR device manufacturers around the world – including many of the household names within the industry.”

An Australian company called Forcite is currently developing helmets that incorporate AR functionality.

“TruLife Optics’ holographic waveguides are streets ahead of anything else on the market and we believe the technology will enable Forcite helmet systems to introduce AR intelligent helmets to many industries globally within the next few years," says Forcite chief executive, Alfred Boyadgis. "Augmented reality in helmets is going to transform the way emergency services, motorcyclists, pilots, and sports enthusiasts view the world.”

TruLife Optics’ optical waveguide incorporates two holograms and offers several advantages for developers of augmented reality devices.

For example, images can be displayed in high definition, full colour, in perfect focus and in 3D through the centre of a field of vision. Critically the image is transparent, allowing for the perfect overlay of information on whatever subject is being viewed. The optic itself is lightweight, less than 2mm thick, and can be easily mass-produced for consumer and industrial applications.

It is available now and costs £300 (plus VAT) per unit for developers creating prototype devices. The cost of the optic for devices to be made in commercial volumes will depend on the final application and device to be produced.

Its first product to be supplied to the developer community consists of a glass waveguide, approximately 10cm long, 3cm wide and 2.8mm in thickness, which contains two postage stamp sized holograms. The light is transmitted into the first hologram and then turned 90 degrees through the length of the waveguide, via total internal reflection, before hitting the second hologram and being turned a further 90 degrees so it is projected into the human eye.

This allows for overlaid transparent images to be projected from the centre of the optic in perfect focus.

The technology has been developed by TruLife Optics in partnership with the National Physical Laboratory (NPL) in Teddington, London. NPL will continue to work with TruLife Optics to further develop the technology and to provide additional sales and marketing support.


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