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Article archive for Napier;

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    What can marketers learn from Santa?(13/12/2019)

    As it's nearly Christmas, I couldn’t avoid the obligatory blog post about the festive season. I thought it would be interesting to look at the things that Santa does, as I believe that he is one of the world’s greatest marketers.

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    How do we promote engineering as a career choice?(18/11/2019)

    As we approach a general election, the political parties have all made commitments to increase training and education. This should be good news for the engineering sector…

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    Predicting the future is hard!(25/10/2019)

    This week, three scientists that contributed to the invention of Lithium-Ion batteries were awarded the Nobel prize in chemistry. Reading the DPA story about the award to John Goodenough, M. Stanley Whittingham and Akira Yoshino reminded me of a well-known Bill Gates quote.

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    Why we love drones and hated Google Glass(17/09/2019)

    In his first column for DPA, Mike Maynard, Managing Director of Napier, discusses why some technology innovations succeed and others fail, and what this teaches engineers.