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The link to innovation

07 August 2008

Rotalink, a manufacturer and supplier of miniature motors, power transmission and control products, has achieved a great deal of success due to its adaptability in the marketplace over the years. The company specialises in mini-power transmission products - such as motors and gearboxes, in particular - and is now proud to introduce its enterprising Red Drive concept.

“The moves [that we have taken] focused on a corporate plan to equip us for the 21st Century”, explained Melvyn Hazell, managing director of Rotalink. The development he speaks of has been underway for more than five years, and has resulted in the company transitioning from a local outfit into a worldwide force.

Perhaps one of the main reasons for this global success is down to Rotalink’s responsiveness to customer requirements. Hazell noted that, unlike major corporations, they ‘can - and do’, negotiate on the spot to satisfy specific customer requirements. Unlike many other organisations, where a plethora of persons would have to be contacted (resulting in just as many contracts being drawn up), this empowers Rotalink to fully negotiate with the client as deemed appropriate. “OEMs find it very easy to work with us, and often do”, Hazell continued.

The managing director is particularly proud of Rotalink’s ability to innovate. With the ability to take known technologies - along with today’s materials - and repackage them in fresh and novel ways, the company has made significant and pioneering developments. This is clear in abundance when evaluating the recently launched Red Drive.

The Red Drive dc motor controller - with a motor, gearbox, and encoder - is impressive as it requires no complex programming to control all of the variables associated with rotational or linear movement. The Flowchart Logic programming approach, carefully selected by Rotalink, enables the user to get started in less than two hours of self-training.

The benefits of the system don’t end there, however. Red Drive significantly cuts time to market, as it makes the production of prototypes an extremely simple process, with any relevant tweaks possible in just moments. Hazell also noted that, “There is also a chip option for full system integration”.

Recently, the Red Drive has been successfully installed in a peristaltic pumps application, but Hazell was keen to add that, “Red Drive is ideal for any machine that benefits from any degree of automation; including vending machines, for example. Ultimately, it is so versatile that it could be used for practically anything”.

It seemed logical that Rotalink would be proud of its British heritage, but Hazell stated that, “You have to be global. And the benefit of being associated with global players, is that we find that they take us with them”. The fact that component manufacturing takes place in the Far East and assembly takes place in the UK (in an effort to maintain low costs) serves to underline this philosophy.

To request a copy of Rotalink’s comprehensive product catalogue, visit or call 01460 72000.

Comprehensive details of the Red Drive can be found via our previous article entitled ‘Motor control system costs reduced’. Click here to read more.

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