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Digital engineering support during a pandemic: Thousands visit igus trade exhibition

24 November 2020

An online trade show created by igus has attracted more than 10,000 customers since its launch in May.

The company, which has its UK headquarters in Northampton, has launched more than 120 innovative products in the last seven months from its 400 square metre stand at the company’s headquarters in Cologne, Germany.

Matthew Aldridge, UK Managing Director of igus, has held several meetings with UK customers at the online trade show.

Matthew said: “At these meetings I usually invite a product expert from Cologne to join us, who acts as our eyes on the stand and takes us on a tour. Although we prefer face to face contact this digital alternative has proved popular and effective and since its launch, we have welcomed more than 10,000 people from all over the world to our igus trade exhibition.

“When the pandemic saw one trade show after another being cancelled it quickly became clear we needed to act fast and design an alternative that would look and feel as close to a real-life exhibition as possible.

“This online trade show is now a key part of the digital support we offer our customers, many of whom hold their own one-to-one and group meetings during their visit.”

A trade show stand in motion 

This igus online exhibition, themed ‘Cost down, Life up, It’s our job’ showcases everything from low cost automation robots to plain bearing technology and the igus ‘autoglide 5 system’, which guides cables and hoses safely, for long distances and at a low cost.

It is home to press conferences, product launches and to the vector award 2020, which honours inspiring energy solutions and e-chain systems with cables.

There are also online seminars, where customers can find out about the latest developments in tribo-polymers – everything from materials and project planning to assembly aids, recycling and how to build a 3D printer. 

Delegates keen to see products for themselves are invited to request product samples after their trade stand visit.

An igus customer commented: "At a typical exhibition I usually have to wait my turn but at this trade show it is easy and fast to book appointments, and the product tour is customised and concise.”

In addition to the 10,000 plus customer appointments, over 53,000 additional visitors have strolled through the virtual version of the igus stand, which is an online version of this exhibition.

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