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Analog Devices recognised by General Motors as winner of coveted Overdrive Award

03 August 2021

Analog Devices, Inc. has been recognised as a GM Overdrive Award winner in General Motors’ 29th annual Supplier of the Year awards.

Analog Devices was one of only 26 companies to be selected as an Overdrive winner in 2020.

First presented in 2012, GM’s Overdrive Award is a distinction reserved for suppliers who display outstanding achievement within GM’s Global Purchasing and Supply Chain organisation’s key focus areas, including sustainable value streams, total enterprise cost and profitability, safety, launch excellence, accelerating innovation and nurturing relationships. 

“Analog Devices has enjoyed a long and productive business relationship with General Motors,” said Vincent Roche, President and CEO of Analog Devices. 

“We are excited to receive the prestigious GM Overdrive Award for our wireless battery management system. This ADI technology delivers maximum flexibility for GM’s Ultium platform and enables General Motors to scale its electric vehicle fleets into volume production across a wide range of vehicle classes. The ADI team looks forward to future endeavours with General Motors.”

As part of the annual awards, GM also recognised 122 companies as a Supplier of the Year for consistently exceeding GM’s expectations, providing customers with innovative technologies and being among the highest quality in the automotive industry. The recognition is for supplier performance in the 2020 calendar year.

“As GM works to achieve a future with zero crashes, zero emissions and zero congestion, we are proud to have innovative and dedicated suppliers around the world as partners in this mission,” said Shilpan Amin, GM vice president, Global Purchasing and Supply Chain. 

“Throughout a challenging year, our suppliers have [shown] resilience and dedication in working toward our shared goal of long-term sustainability for our planet and the communities we serve, while meeting our present needs,” Amin said. “We are pleased with what we’ve accomplished together in the past year and we are excited by the opportunity that lies ahead.” 

The 2020 Supplier of the Year and Overdrive Award winners were selected by a global team of GM purchasing, engineering, quality, manufacturing and logistics leaders. Winners were chosen based on performance criteria in Product Purchasing, Global Purchasing and Manufacturing Services, Customer Care and Aftersales, and Logistics.

About ADI’s wireless battery management system (wBMS)

Analog Devices’ wBMS eliminates the traditional wired harness – saving up to 90 percent of the wiring and up to 15 percent of the volume in the battery pack – and offers uncompromising performance and flexibility to deliver optimised range and accuracy over the life of the battery. wBMS also enables the remote monitoring of battery health data throughout the battery lifecycle – from assembly to warehouse and transport through installation, maintenance and into a second-life phase. To learn more about wBMS, visit

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