Apple unveils iPhone 13 Pro and iPhone 13 Pro Max
15 September 2021
Apple has introduced the iPhone 13 Pro and iPhone 13 Pro Max. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.
The pro camera system gets its biggest advancement with new Ultra-Wide, Wide, and Telephoto cameras that capture photos and video, powered by the performance of A15 Bionic. These technologies enable new photo capabilities, like macro photography on the new Ultra-Wide camera and up to 2.2x improved low-light performance on the new Wide camera.
New computational photography features like Photographic Styles personalise the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance.
Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four finishes, including Graphite, Gold, Silver, and the all-new Sierra Blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone line-up ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing.
“The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”
A leap for battery life
On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimisations made possible by the tight integration of hardware and software enable all-day battery life for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.
5G experiences in more places
The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customised hardware design in the iPhone 13 Pro line-up features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.
By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favourite platforms, more competitive gameplay in multi-player games, faster download and upload speeds, and so much more.
With iOS 15, SharePlay8 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.
iPhone and the environment
iPhone 13 Pro and iPhone 13 Pro Max are designed to minimise their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
Pricing and availability
• iPhone 13 Pro and iPhone 13 Pro Max will be available in Graphite, Gold, Silver, and Sierra Blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
• Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
• Customers can get iPhone 13 Pro for £39.54 a month for 24 months or £949 before trade-in, and iPhone 13 Pro Max for £43.70 a month for 24 months or £1,049 before trade-in from apple.com/uk/store, in the Apple Store app, and at Apple Store locations.