Resource centre helps machine builders and technology disruptors explore new tech
11 August 2022
Machine builders and companies looking to bring new technologies to market are set to benefit from a new resource centre being launched by PP Control & Automation (PP C&A).
The strategic manufacturing outsourcing specialist has pooled all its knowledge into an easy-to-use online hub that will provide crucial insights into the benefits of outsourcing and how common ‘pain points’ can be overcome.
Free of charge to access, the content will be a mix of downloadable documents, podcasts and videos that will address key strategic outsourcing questions through a combination of guides, customer case studies and ‘thought leadership’ pieces.
There will also be specific white papers on UL standards, production and engineering topics and industry analysis and trends – all information that will educate and inform companies looking to grow and develop new technologies.
Richard Spears, Marketing Manager at PP C&A, commented: “We have always provided educational or informative resources as part of our approach, so there is a good back catalogue of content that we can direct people towards. A single area online was an obvious way to do that.
“The resource centre will turn the emphasis on to the audience – what if we give them access to build their own resource pack, based on exactly what they think will help them and what if we made that free, without an agenda, without a pay/subscription/sign-up wall?”
He continued: “There is a serious emphasis on building trust with the types of businesses we’re targeting, and we know that the vast majority won’t be ready to outsource right now but there’s a good chance they’ll enter the market when the time is right for them.
“So as a company, we want to build a positive picture of PP C&A and our capabilities early on and consistently, so we’re front of mind.”
PP Control & Automation’s new resource centre, which has only been live for two weeks, has already attracted 100 unique visitors and, with regular new content and releases planned, the ambition is for more than 1000 companies to tap into the expertise every year.
Richard concluded: “Since the pandemic, a new audience to PP Control & Automation has opened up – those with innovative technology that are finding outsourcing is the answer to getting their products to market faster.
“Our resource centre could be very valuable to them, and the schedule of new releases will have those types of businesses specifically in mind, alongside our traditional targets.”
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