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DBA Inclusive Design Challenge 2010 - winner announced

08 March 2010

The Winner of the DBA Inclusive Design Challenge 2010 is Clinic, one of London’s largest independently owned creative agencies. Their project, called Sage & Onions: the Experience Exchange, is an inspired communications initiative aimed at stimulating activity and community participation amongst people of all ages. The not-for-profit grassroots scheme encourages members of the public to trade their time and skills with each other in a way that fosters shared experiences and mutual understanding and creates new networks.

What the Judges said:
“A witty and vibrant piece of communication design that gives local bartering a brand identity and national profile. It has a high likelihood of implementation because it is scaleable and based on longstanding community networking and skill-sharing models.  By being genuinely intergenerational and providing the logistical knowhow and tools on how to get started, it invites engagement for people who would not otherwise meet and share skills through conventional social networking means.”
Angela Eagle, Minister of State for Pensions and the Ageing Society said:
"It is important that we issue this help towards a more active society for older people. We are healthier and living longer, which is fantastic but comes with challenges. We're an ageing society and it's up to all of us to make sure that it is inclusive and accessible to all ages."
Steve Wood, Managing Director of Sanctuary Care, said: "The standard of the entries over the last two years has been outstanding and we are delighted to be sponsors for a third consecutive year. The brief is relevant to so many of the people who we care for and we are really excited about seeing some revolutionary designs."
HHC Senior Research Fellow and Co-ordinator of the DBA Inclusive Design Challenge Julia Cassim added: "I think that a decade of pioneering inclusive projects has demonstrated conclusively that working with disabled and older users can be a route to significant design innovation and is no-brainer in new business terms given the greying demographic and the need for beautiful and functional products, services and environments."

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