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Young London entrepreneur wins award for novel steering design

14 April 2010

A young entrepreneur from Hammersmith has scooped a national award after creating an innovative steering design for wheeled vehicles. AAAS Steering (Annularly Arranged Articulating Segments) promises its users improved manoeuvrability combined with reduced wear and tear on tyres, which means a longer tyre life, decreased fuel consumption and a reduction in toxic fumes created by disposing old tyres.
James Martin, aged 25, impressed the panel of judges in the Shell LiveWIRE Grand Ideas Awards with his business idea and has been awarded £1,000 to develop AAAS Steering.

James, who has always dabbled in design and engineering, won an Engineering Leadership Award in 2007 which allowed him to jet-set around the globe and see some of the world’s finest inventions. The award, developed by the Royal Academy of Engineering and funded by the Institute of Physics, inspired James to create his own model.

The Shell LiveWIRE Grand Idea Awards, launched in 2009 against the backdrop of the recession, are designed to give aspiring entrepreneurs a no-strings-attached financial boost of £1,000 to help them get their business ideas off the ground. The awards are held monthly and entrepreneurs from all over the UK can submit their entries through the LiveWIRE website.

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