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Silverteam parts company with Hitachi and strengthens product portfolio

03 June 2010

Silverteam, previously the exclusive agent for Hitachi inverters in the UK, has terminated its association with Hitachi and will introduce to the UK new ranges of inverters not previously seen here. The Silverteam operation will now be rolled-up into its successful sister company, Softstart UK, and the consolidated company will offer a wider range of motor control gear across the low and medium voltage spectra.

Our arrangement with Hitachi limited our capabilities significantly and we were unable always to meet our customers requests said MD Stuart Harvey. Now we are able to add a superb new range of inverters to our successful high-power soft-starters. We will also be offering a wide range of very cost-effective MV switchgear from our new supplier, Hyundai Heavy Industries, along with miniature contactors, moulded case circuit breakers, vacuum contactors and VCB's to supplement our existing motor control gear offerings. We are aiming to be a complete one-stop-shop for motor control gear, right through to 11kV and will be looking to increase our capability still further in the future. The market is picking up after the recession and sales of high-power MV soft-starters are buoyant. We will now be able to offer complete soft-start systems built from our own off-the-shelf components and improve delivery and competitiveness to our customers benefit.

The separation from Hitachi has been protracted and this has allowed Softstart ample time to search the market for new products.

We have had a surprising number of franchise opportunities, both from home and abroad, said Harvey. We selected Hyundai for a number of reasons. Although they are not yet well known for electrical equipment in the UK market, they are established, strong players in the Far East and were able to demonstrate high product reliability. Prices are very competitive and the range of products available to us enables us to meet all our objectives. The inverter range, particularly, is compact and well featured and has been favourably received during our market research. We are sure they will be even more successful than our previous product ranges.

Pictured here, Stuart Harvey (left) and Ryan Sung of Hyundai Heavy Industries, shake hands on Softstart UKs appointment as new European partner, drives, motors and controls.

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