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22 September 2010, a leading online department store in France, is now offering its customers an unparalleled interactive shopping experience thanks to a novel 3D online retail application. Developed in partnership with Dassault Systemes, and integrating its 3DVIA technologies, the new application allows online shoppers to touch and try products just as they would inside a store.

Shoppers access the 3D interactive tool with a single click on the homepage, which takes them to the bags & purses department. Then, if a purse catches their eye, they can try it for size by filling it with virtual objects and (wearing their 3D glasses) can look at it from every angle to see every detail of the colour, material and finish. And to see how good it looks when it's carried on the arm or shoulder, they can try it out on a virtual animated model.

To allow consumers to get the most out of the interactive shopping experience, sent a pair of 3D glasses to its top 50,000 customers. Wearing these glasses, e-shoppers get to see a stereoscopic view of the bags on offer, and also spot an encrypted code entitling them to special discount on purchases.

"Beyond the world of industry and videogames, the applications of 3D interactive technology are endless," said Mehdi Tayoubi, director of interactive strategy at Dassault Systèmes. "In the late 1990s, the main aim for brands was to build their Web presence in 2D. The challenge today is to reinvent the way they interact with their customers, involving them more in their brand's universe through engaging emotional experiences. Experiential 3D is poised to revolutionize the way brands interact with consumers."

Commenting, Pierre-Etienne Boilard, CEO of EspaceMax, said: "We are constantly innovating and this new 3D tool is yet another illustration of our commitment to blaze a trail through online shopping. This development offers consumers something new and exciting and addresses one of the main obstacles to e-shopping. Our aim is to win over Internet users who remain reluctant to make online purchases (afraid that their chosen item might not feel right, might not fit or won't look good) by making the online shopping experience as lifelike as possible."

Experience it for yourself here, or watch a YouTube video clip here.

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