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PTC re-defines CAD offering in terms of product branding, interoperability and functionality

29 October 2010

PTC has launched its Creo design software - the culmination of 'Project Lightning' which the company revealed back in June. Creo is being designed as a scalable suite of interoperable, open, and easy-to-use product design apps. The Creo strategy recognises that product development involves many different users with different needs at different points in the product lifecycle, as PTC president and CEO James Heppelmann explained at the launch on Thursday, October 28.

Creo is being specifically created to solve the big problems remaining in the mechanical CAD market: usability, interoperability, assembly management and technology lock in, he said. By providing the right size product design apps for each participant in an extended product development team, Creo will enable more people to participate earlier and more fully in the product development process, significantly expanding innovation capacity. Highlights of planned apps include:

AnyRole Apps, which Will offer customers the right tool, for the right user at the right time, enabling everyone in the organisation to participate in the product development process; AnyMode Modeling, which Will provide a true multi-paradigm design platform, enabling users to design in 2D, 3D direct, or 3D parametric. Data created in any mode will be fully accessible and reusable in any other mode, allowing each user to work with their own or another user's data in their paradigm of choice. Additionally, Creo's AnyMode Modelling will let users seamlessly switch between modes without losing intelligence or design intent.
AnyData Adoption Will enable users to incorporate data from any CAD system. Valuable information created throughout the product development process in the Creo product design apps will be able to be accessed and reused by others throughout the product development process. Further, Creo will enable reuse of data from legacy systems, reducing the typically high switching costs; Meanwhile, AnyBOM Assembly Will give teams the power and scalability needed to create, validate and reuse information for complex assemblies. Using BOM-driven assemblies and a tight integration with PTC's Windchill PLM software, users will be able to operate much more efficiently.
As part of the Creo strategy, PTC's current design software product families and associated modules, extensions and packages are being rebranded:
Pro/ENGINEER becomes Creo Elements/Pro
CoCreate becomes Creo Elements/Direct
ProductView becomes Creo Elements/View
Data created in these applications will be fully upwards compatible with the Creo family of products. PTC expects Creo 1.0 to be available during mid-year 2011.

One of the first third-party 'apps' comes from plastic injection simulation software specialist, SIMPOE which announced the integration of its fully embedded plastic injection simulation package, SimpoePro with PTC Creo. The application will be available when Creo begins shipment.

You can view a recording of the launch webcast here.

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