Farnell develops next generation of component catalogues

14 June 2012

Farnell element14 is pioneering a new generation of component catalogue designed to make the buying process easier. It has developed a new online catalogue, named MROCAT, in Beta, to engage customers focused on Maintenance and Repair products in finalising the design of what essentially will be their very own dynamic catalogue.

Accessible from PC, Mac, iPad and Android tablet, MROCAT provides a fully illustrated catalogue page style browsing experience with real-time stock and price information and encourages users to build shopping lists, add personal notes and bookmarks.

MROCAT Beta contains over 500 pages and covers the connector, electromechanical, automation, power, test and measurement, tools and maintenance sections of the Farnell element14 range. This first edition lists 17,000 products from 300 brands and includes live daily stock and pricing information on PCs or tablets when connected to the internet.

Users are able to navigate freely by drilling down through hierarchies, browsing by product category or by keyword search. Part number ‘hover-over’ windows pull up full product details with no effort. For those customers who still love browsing paper the MROCAT allows them to create their own personalised catalogue using keywords, page numbers or bookmarks and this version can even be printed for use on site or the shop floor.

Farnell element14 is inviting existing customers to experience MROCAT and is proactively seeking individual feedback through a range of offers and incentives. MROCAT is freely accessible to all here and Farnell element14 is ready to act on customer feedback immediately via a ‘Tell us what you think’ link accessible from within the catalogue.

As this beta trial comes to a close, the final MROCAT format including all key customer feedback, will form the basis of other Farnell element14 catalogues targeting key market sectors and geographies.