Mercedes-Benz 'sculpture' to debut at the Paris Motor Show
04 September 2012
With its sculpture entitled 'Aesthetics S', Mercedes-Benz hopes to provide an artistic glimpse of the design of the luxury saloon of the future at the forthcoming Paris Motor Show.
'Aesthetics S' will debut at the Paris Motor Show
The aesthetics of the relief-like sculpture are combined with a projection display to create a three-dimensional world that enables the creative ideas of the designers to be visualised in a spectacular fashion. This eye-catching display can be found in Hall 1 at the Paris Motor Show (27 September to 14 October 2012).
Sculptural shapes are a classic feature of Mercedes-Benz design. Reducing them to a relief-like design incorporating the main elements of the sidewall gives viewers an immediate sense of the power and significance of the lines. In the case of the Aesthetics S sculpture, the exterior of a future luxury saloon is interpreted in an artistic manner, communicating - as Mercedes-Benz describes it - a sense of status, sensual shapes and stylish sportiness.
The shape will be revealed as the projected light changes, creating a gradually developing three-dimensional view of the designers' ideas. Four S-Class models from past decades – namely the model series 189, 108, 126 and 221 - will be on show to demonstrate the evolution of this model, with the sculpture setting the scene for future variants.