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LG becomes first major supplier to rollout OLED TV

02 January 2013

LG Electronics says that it will begin accepting pre-orders from South Korean customers for its eagerly-awaited 55in class WRGB OLED TV.

LG says other markets where the new OLED (Organic Light Emitting Diode) TV will become available will be announced over the coming weeks, along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded 'Best of Show'.

More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US$10,000) TVs starting January 3 with delivery to commence the first week of February. As the first and only company to announce availability of the next-generation TV technology, LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to grow to 7.2 million units by 2016, according to Display Search.

Only 4mm thick and weighing less than 10kg, LG’s OLED TVs produce vivid and realistic pictures thanks to the company's WRGB technology. The four-clour pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create optimum colour output.

Other features include LG's Colour Refiner, which is claimed to deliver greater tonal enhancement. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

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