Marl international and Bivar create global opto alliance
28 January 2013
California-based LED lighting manufacturer Bivar Inc and UK-based Marl International have formed an international opto-electronics partnership across three continents.
See paragraph at foot of article for the who's who in this photograph
The partnership will have a portfolio of approximately 24,000 high performance LED and light pipe products, and will supply and support customers around the world through a global network of agents and distributors.
Before signing the partnership, the CEOs of the two companies, Tom Silber, President of Bivar and Adrian Rawlinson, Managing Director of Marl International spent two years looking at how the two companies could most effectively combine their strengths to the benefit of both sets of existing and potential customers. The agreement is the first phase of a joint strategic plan drawn up between the companies.
The two companies' first initiative is “moving light to the front of the panel” with the launch of an enhanced product range of panel mount indicators and flexible light pipes with a wide variety of features and options based on metal and nylon housings.
The collaboration also enables both organisations to encourage enquiries for customised products.
From left to right in the photograph above: Graham Round, Distribution Manager, Marl International; Tom Silber, President, Bivar, Inc.; Adrian Rawlinson, MD, Marl International; Nathan Orton, Technical and Procurement Director, Marl International; Michael Finn, Vice President of Sales and Marketing, Bivar; Paul McDermott-Roe, Sales Director, Marl International; David Moorhouse, Operations Director, Marl International.
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