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The world's first curved OLED televisions go on sale

29 April 2013

LG Electronics has begun accepting pre-orders for its 55-inch Curved OLED TV in South Korea, with deliveries to begin next month.

More than 1,400 LG retail stores in South Korea will begin taking orders today (April 29)for the premium TV, priced at KRW 15 million (approximately US$13,500). The announcement makes LG the first company to commercialise both the flat screen OLED TV, which began shipping to Korean customers in February, and the new Curved OLED TV, giving the company a significant lead in the OLED segment, which is expected to grow to 7 million units by 2016 (source: DisplaySearch).

The new EA9800 model features the industry’s very first curved screen ergonomic design, providing an 'IMAX-like' viewing experience in the home. With more than five years of research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer’s eyes, eliminating the problem of screen-edge visual distortion and loss of detail.

Only 4.3mm thick and weighing just 17kg, LG’s Curved OLED TV produces vivid and realistic images thanks to its proprietary WRGB technology. The 'Four-Color Pixel' system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create a perfect colour output.

The Curved OLED TV also offers an infinite contrast ratio for optimal contrast levels regardless of ambient brightness or viewing angle. It also features thin transparent film speakers in the stand, providing high-quality sound without compromising the overall design.

LG’s Curved OLED TV took the top 'red dot: best of the best' honour at a design competition earlier this year.

LG says timing and pricing of the Curved OLED TV in markets outside of Korea will be announced "in the months ahead".

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