This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Honda drives innovative SUV design with Autodesk software

26 February 2007

Honda Canada used Autodesk AliasStudio software to design of the 2007 Acura MDX sports utility vehicle (SUV, working with INCAT, an Autodesk Authorised Reseller. Autodesk AliasStudio delivers a suite of tools for the rapid creation, evaluation and visualisation of design ideas – from concept sketches to engineering. “When designing a vehicle like the Acura MDX, designers require a seamless, single-system design process that provides high quality from first sketch to 3D model, to visualisation and collaboration,” says Ricky Hsu, principal designer of the Acura MDX. “With AliasStudio, our design team has this solution. Not only are we working with a highly creative tool but also one that lets us reduce time-to-market constraints, helping Acura deliver high-quality and aesthetically innovative designs that inspire and stimulate our customers, as well as keep them safe.”

Hsu and his team used AliasStudio throughout their entire design to visualisation workflow. Quick digital product design and prototyping allowed designers and engineers to preview the texture, reflection and lighting of various car components, facilitating the decision-making process. The ability to continually refine the design was an essential feature for Hsu and his team, as was the ability to effectively articulate, communicate and eventually sell the team’s design intent to Acura marketing and engineering departments.

“In today’s automotive market, design has become a key competitive advantage for every manufacturer,” says Robert “Buzz” Kross, vice president of Autodesk Manufacturing Solutions. “AliasStudio software supports our automotive design and manufacturing customers’ main business initiative – to create designs that resonate with their consumers and raise demand, driving potential buyers to the vehicle. Autodesk takes pride in the important role AliasStudio software plays in making this happen, as design matters more than ever before.”



Contact Details and Archive...

Print this page | E-mail this page

Minitec