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New DataLase® CASEMARK™ Tape Imaging Station Increases A Company’s Daily Productivity by 40 Minutes per Day

15 May 2007

DataLase, originator of the award winning DataLase® process, has introduced a new imaging station for its groundbreaking DataLase® CASEMARKTM Tape, as part of its growing portfolio of products. This new solution combines a proprietary applicator and the ground-breaking DataLase CASEMARK Tape with a CO2 laser, helping to increase productivity, reduce downtime and eliminate bar coding problems. The innovative new imaging station is to be debuted at Total Packaging 2007.

The DataLase CASEMARK Tape imaging station not only enables substantial time savings of up to 40 minutes per line, per day but also guarantees high quality bar coding. The image is generated when laser light reacts with the DataLase CASEMARK Tape. Once the laser starts printing, bar codes will not vary in quality and are 100% permanent, so cannot be tampered with after printing. DataLase CASEMARK Tape offers the highest quality and most consistent bar codes in the secondary packaging market.

The laser marking system ensures consistent quality and trouble free printing. There are no inks or ribbons to maintain, no label liner to dispose of and no thermal leads to change. This all equates to substantial savings on consumable usage, downtime and waste.

“With the DataLase CASEMARK Tape imaging station, end-users are able to apply the tape directly to the corrugated outer packaging and image all in one easy step”, comments Steve Kelly, CEO, DataLase. “We predict that our new imaging station will be an extremely popular product, especially when end-users start to realize the kind of time and cost savings that can be made by switching to the DataLase process.”

DataLase CASEMARK Tape contains the unique DataLase ink which, when exposed to a low power CO2 laser, changes from white to black, producing a positive, stable and tamperproof image. With the DataLase process, variable information can be quickly, efficiently and cost-effectively applied directly to packaging at the end of the production line, rather than having to apply the variable information at an earlier stage in the process.

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